How Covid-19 changed loyalty and what marketers can do about it
There is no doubt that the COVID-19 pandemic has changed much about the world from the way we work to the way we interact. Some of those changes have improved the quality of life we have and some have made it more difficult, especially for businesses.
Kristina: How has customer loyalty changed since the world went on lockdown in March of 2020?
Kelli Harrison, VP, Account Management, Retail, Sitel Group: The pandemic has significantly changed consumer buying behavior and customer experience (CX) needs. This has been particularly true for the retail industry as ecommerce sales in 2020 were up 32.4% from 2019. The pandemic and lockdowns have accelerated digital CX and forced retail brands to be more present through chat, mobile app, social media and self-service channels. This means brands are connecting to customers in new ways, and customers have new expectations - searching for experiences to make up for the lack of
Try fair trade for a day, Napier Trade Aid shop says
29 Apr, 2021 12:22 AM
3 minutes to read
Napier Trade Aid assistant manager Evelyn Henson (left) and manager Maureen Kennedy encourage shoppers to sign the anti-slavery petition.
Napier Trade Aid assistant manager Evelyn Henson (left) and manager Maureen Kennedy encourage shoppers to sign the anti-slavery petition.
Hawkes Bay Today
by Brenda Vowden
Napier Trade Aid is urging shoppers to try fair trade for a day and join the worldwide movement celebrating World Fair Trade Day. And it just happens to be right in time for Mother s Day.
World Fair Trade Day began globally in 1989, with New Zealand adopting the policy 15 years later. On Saturday, May 8, the Hastings St store will offer samples of fair trade tea, coffee, chocolate and ginger beer.
Another senior appointment has been made by a Challenger Bank, as it secures a new Director of Operations with nearly 20 years’ experience in the financial services sector.
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